Titan Financial

Titan Financial’s rebrand is a story of transformation inspired by the sun, surf, and vibrant California spirit. The advisor, an avid surfer, wanted a brand identity that truly reflected the dynamic lifestyle of he as well as his clientele. The original logo, basic and understated, no longer captured the bold energy of California living.

Drawing from the brilliant hues of the Huntington Beach sunset and the playful vibrancy of classic board shorts, we developed a fresh color palette and pattern that captures the feeling of a coastal California day. The new design not only speaks to the advisor’s love of surfing but also encapsulates the bright, forward-thinking attitude of his clients.