King Tide

The logo for King Tide ingeniously pivots away from literal interpretations of waves and tides, embracing instead the serene symbolism of the moon. Inspired by the natural force that governs the tides - and by a nod to the advisor’s Alabama football pride — the design captures the essence of stability and calm. The moon, rendered in a refined and minimalist style, serves as a subtle yet powerful icon, invoking feelings of reassurance and tranquility, particularly resonant with retirees seeking peace of mind.