Libertas

Libertas has undergone a thoughtful rebrand that redefines its identity while honoring Texas heritage and excellence. The previous logo, while serviceable, lacked distinction. To elevate the brand, our creative team developed a dynamic new icon inspired by the Goddess of Liberty statue that graces the Austin Capitol. This fresh icon captures the statue’s enduring essence and embodies movement—symbolizing a journey toward achieving dreams and reaching for the stars.

Reflecting Libertas’ commitment to helping Texans retire with confidence, the rebrand embraces a sophisticated visual narrative. The imagery features a dark, starlit night sky that conveys both aspiration and tranquility. A custom pattern, reminiscent of the intricate tile flooring in the Austin Capitol, adds depth and ties the design back to its Texan roots.

The new identity is modern yet steeped in local pride—projecting an image that is as professional and competent as it is inspired by the spirit of Texas. Libertas now stands poised to guide clients toward a secure and inspiring future, firmly grounded in the values and legacy of the Lone Star State.