McMullen

McMullen Financial’s new brand is a modern, dynamic representation of its core values—approachability, reliability, and connection. Inspired by the advisor’s love for hockey and his affinity for the Philadelphia Penguins, the refreshed design introduces an energy and passion that resonates with his personal story, while staying true to his professional commitment to helping clients achieve their financial peaks.

The centerpiece of the wordmark is a thoughtfully integrated mountain motif, symbolizing strength, stability, and the journey toward financial success. This visual element reflects the dedication to guiding clients up the metaphorical mountain of financial growth, providing steady advice and personalized strategies along the way.

The clean, modern typography paired with the mountain icon gives the brand and identity kit a youthful yet professional feel, appealing to a diverse clientele. Subtle design elements such as the triangle, pay homage to the Penguins hockey logo specifically, adding a personal touch that reflects this advisor’s personality and passions.